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О нас в цифрах:
7+ лет на рынке
Топ-5 интеграторов Б24
1300+ реализованных проектов
900+ довольных клиентов

Case Study

UAE · Dubai

PropTech

Real Estate CRM

Bitrix24 Integration

with Property Finder

UAE Real Estate CRM Case Study

How a Dubai-based real estate agency automated lead management and listings by integrating Bitrix24 CRM with Property Finder — achieving faster response times, higher lead conversion, and centralized control over marketing spend.

Faster Lead Response

From ~24 hrs to under 8 hrs

–70%

Estimated post-automation lift

Lead-to-Deal Conversion

+20%

Lead Capture Rate

Zero inquiries lost

+100%

Per agent on admin tasks

Agent Time Saved

–4 hrs/wk

PLATFORM SUMMARY

Bitrix24: Business Automation Platform

Bitrix24 is a comprehensive business platform that integrates CRM, task and project management, communications, document workflows, and analytics within a unified digital environment.

Designed for companies of all sizes, Bitrix24 enables organizations to automate sales processes, enhance internal collaboration, manage client communications, and gain real-time insights through integrated dashboards and reporting tools.
Recognized as one of the widely adopted CRM and business automation solutions, the platform provides a broad set of built-in tools to support efficient business management.

Bitrix24 offers both cloud and on-premise deployment options, ensuring flexibility, scalability, and secure data management for growing enterprises.

PLATFORM

BITRIX24

Business Platform · CRM: Automation & Collaboration

15 M+

Companies
Worldwide

35+

Business Tools
& Modules

16+

Languages Available

EXECUTIVE SUMMARY

Automating Lead-to-Sale Workflows in Dubai

In the highly competitive UAE real estate market, connecting leads with property listings is critical. This case study details how a Dubai-based real estate agency implemented a custom Bitrix24–Property Finder integration to unify listings, leads, and sales under one CRM.

We developed a Property Finder Connector app inside Bitrix24 that automates listing management, lead capture, and analytics. Key features include Data Sync (auto-import of Property Finder inquiries into Bitrix24 as deals), Listing Management (create/edit/publish listings, credit tracking, quality scores), Listing Selector/Preview, Telephony Widget, Notifications, User Access Control, and KPI Dashboard.

This yielded measurable benefits: faster response times, higher lead conversion, and centralized control over marketing spend.

3 wks

Implementation

Key Modules

5★

Client Rating

CLIENT

Dubai-based Real Estate Agency

UAE Market · Portal: Property Finder

Property Finder Integration

Lead Automation

PropTech Dubai

Property Finder Integration

CLIENT & CONTEXT

A Dubai Agency in Need of a Unified System

A Dubai-based real estate agency needed a unified system to handle client inquiries from Property Finder. Previously, agents manually copied listing details into the CRM, and no automated link existed between the portal and Bitrix24.

This led to delayed responses, lost leads, and disjointed analytics. The agency sought a solution to automate lead capture, listing management, and agent performance tracking.

BITRIX24

CHALLANGE

Problems Before Integration

The agency faced typical bottlenecks in working with Property Finder that severely impacted lead quality and agent efficiency:

Data Silos

Inquiries from Property Finder arrived by email or separate form, not automatically in the CRM.

Lack of Analytics

Management could not easily track which portal listings drove inquiries or which agents followed up promptly.

Inconsistent Quality

Listings lacked standardized fields in CRM, leading to incomplete data and low quality scores.

Manual Listing Updates

Agents had to log into Property Finder to publish or update ads and then notify the CRM team manually.

No Real-Time Lead Capture

By the time leads were entered into Bitrix24, critical contact windows were missed.

Solution

Property Finder Connector for Bitrix24

We developed the Property Finder Connector app within Bitrix24, leveraging both platforms' APIs. The solution consists of 7 key components:

Inquiries → CRM

Data Silos

All new Property Finder inquiries automatically create new deals in Bitrix24. PF form fields are mapped to CRM deal fields. Duplicate inquiries are filtered out — ensuring no lead is missed.

Automation

Central Listing Repository

Listings Management

A Bitrix24 module holds all property listings with statuses (Draft, Pending, Live, Rejected, Archived). Agents create or edit listings in CRM and push them live to Property Finder in one click. Includes Credit Tracker and Quality Score indicator.

Management

In-Deal Property Widget

Listing Selector & Preview

Within each CRM deal, agents use a custom Listing Selector widget to find relevant properties based on client criteria (location, price, type). A Listing Preview pane shows full detail fetched from Property Finder API without leaving Bitrix24.

Interface

Express Listing Navigator

Telephony Widget

During a call, agents see the client's deal and use the PF search interface on-screen. They can instantly send matching listings via SMS or email directly from the call window — search as you speak.

Telephony

Real-Time Leadership View

KPI Dashboard & Analytics

A real-time dashboard shows: average response time to leads, conversion rate (lead→deal), agent rankings, credit burn rate, and listing quality health. Built with Bitrix24 BI — dynamic filtering by agent, month, or listing type.

Telephony

Automated Alerts

Notifications & Alerts

The system sends automated alerts for: new deal created, agent assigned, listing published/shelved, or if a live listing is expiring. Managers and agents get notifications via email or in-CRM messages.

Alerts

Role-Based Permissions

User Access Control

Only authorized users can create or publish listings and adjust credits. Sensitive fields in deals can be locked. This governance layer ensures data integrity is maintained even with greater automation.

Security

Architecture

System Integration Flow

Full cycle from the first inquiry to the leadership report — all inside Bitrix24:

Step 1

Lead Capture

A user submits a Property Finder inquiry form → API triggers Bitrix24 webhook → new Deal record is auto-created.

Step 4

During Call

Telephony pops the deal → agent searches listings in CRM widget → selects and sends to client.

Step 5

Notifications

Actions (new leads, publications) trigger automated notifications to the team.

Step 6

Reporting

All activities (calls, listing changes, credit usage) roll up into the KPI dashboard.

Step 2

Agent Assignment

Based on location or round-robin, the responsible agent is automatically set in CRM.

Step 3

Listing Management

Agent creates or updates listings in the CRM module → hits 'Publish' → data pushed via API to Property Finder.

Week 1

Setup

Setup Bitrix24 workspace

Configure data structures (custom fields, deal stages)

Set up Property Finder API credentials

Week 2

Development

Develop and deploy the Connector app

Map fields and test lead import

Build listing widgets and telephony search panel

Week 3

Pilot

Pilot with live data: migrated 20 existing listings

Synced listings and ran parallel call tests

Collected feedback from 5 agents and iterated UI

Week 4

Go-Live

Training for all agents and managers

Went live with full support, no downtime

All historical leads migrated into Bitrix24

CHALLANGE

Implementation Process

We followed an agile rollout over 3 weeks of development + 1 week of training and go-live.

WEEK

Results

Before & After Automation

A direct comparison of key operational metrics before and after deploying the Bitrix24 + Property Finder integration:

Before & After Automation

Response time (avg)

Lead→Deal Conversion

Listing creation / update

Agent admin workload

Listing quality score

Reporting visibility

Before

Manual process

After

Automated CRM

Manual data entry, ~15% lost

~24 hours

~10–15%

Manual on Property Finder

High (~4 hrs/week)

Variable (incomplete fields)

Ad hoc, spreadsheet-based

100% automated, 0% lost

<8 hours (estimated)

+20% increase (estimated)

1-click publish from CRM

Low (~<1 hr/week)

Automated scoring & alerts

Real-time dashboards in Bitrix24

Impact

Results and Benefits

After implementation, the agency achieved measurable improvements across all key performance indicators:

Faster Response

Average time-to-contact dropped from ~24 hours to under 8 hours

–70%

Time Saved

Per agent on administrative tasks — all work done inside Bitrix24

–4 hrs/wk

Listing Quality

Listing completeness rose to ~95%, improving Premium conversion

~95%

Reporting

Managers gained live dashboards to spot issues and track ROI instantly

Live

+20%

Conversion Rate

Lead-to-deal conversion climbed by an estimated 20%

Leads Captured

Previously 10–15% fell through cracks. Now virtually 0% lost

100%

"Before this integration, handling property inquiries felt chaotic. Now, every new lead from Property Finder appears in Bitrix24 automatically. Our agents have the right information at their fingertips, and managers see the whole picture. We've significantly reduced response time and never miss a lead."

Senior Manager

Dubai Real Estate Agency · UAE

Gallery

Solution Screenshots

Bitrix24 dashboard showing synchronized Property Finder listings and lead response metrics

KPI Dashboard

Agents work entirely inside Bitrix24 — no switching between apps or portals

Agent Workspace

Leadership views conversion, response time, credit burn rate, and agent rankings in real time

Analytics & Reporting

The solution was built specifically for the fast-paced Dubai real estate market

UAE Property Market

SEO Structure

Keywords & SEO Strategy

Target keywords identified for UAE (English primary) and Russian markets, focusing on the UAE real estate CRM context:

Keyword (English / RU)

Bitrix24 Property Finder Integration

Real estate CRM UAE

Property Finder API integration

Bitrix24 UAE real estate agency

Bitrix24 bayut dubizzle integration

CRM automation real estate dubai

Lead automation property portal

CRM real estate UAE (RU)

Bitrix24 Property Finder Integration (RU)

Property Finder Bitrix24 leads

Est. Monthly Searches (UAE)

Est. Monthly Searches (RU)

–

H1 Title

Bitrix24 Integration with Property Finder – UAE Real Estate CRM Case Study

URL Slug

/bitrix24-property-finder-integration-case

Meta Description

Discover how a Dubai real estate agency automated lead management and listings by integrating Bitrix24 CRM with Property Finder. Features: auto-sync, listings, telephony, KPI dashboards.

Publication Plan

Content Promotion Plan (4 Weeks)

Publication & Promotion Timeline — targeting top-5 Google ranking for key UAE PropTech terms:

Mar 1, 2026

Finalize case study content and SEO optimization

Mar 8, 2026

A/B test headlines & meta descriptions

Mar 15, 2026

Publish case study on website

Mar 16, 2026

Email newsletter to clients and prospects

Mar 20, 2026

Social media campaign (LinkedIn, Twitter, Facebook)

Mar 22, 2026

Industry PR release (target UAE PropTech blogs)

Mar 25, 2026

Webinars/demo invites using new content

Mar 29, 2026

Analyze metrics (traffic, leads, bounce rate)

Mar 30, 2026

Iterate on SEO titles and CTAs as needed

Ready to modernize your real estate sales?

Contact Our Team Today

Integrate Bitrix24 with Property Finder. Automate your listings, capture leads seamlessly, and gain complete control over your sales pipeline.

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